https://chen-liang.com chen liang book Tue, 29 Jul 2025 19:29:03 +0000 https://chen-liang.com en https://chen-liang.com/Jojo-Rabbit Mon, 01 Oct 2018 00:34:42 +0000 chen liang book https://chen-liang.com/Jojo-Rabbit <img width="2368" height="1343" width_o="2368" height_o="1343" data-src="https://freight.cargo.site/t/original/i/8f62a849bf7a159459d5c39fd4200c4c66917aeea51514e89e403c6b5b41b160/rabbitheader.png" data-mid="25367821" border="0" src="https://freight.cargo.site/w/1000/i/8f62a849bf7a159459d5c39fd4200c4c66917aeea51514e89e403c6b5b41b160/rabbitheader.png" /> A feature film... In May of 2018, I emailed Taika Waititi to ask him if I could fetch him coffees on the set of his WWII comedy, Jojo Rabbit. I ended up designingset pieces, making props and illustrating a 42-page book for the film that was only supposed to be about 12 pages. Here are some screenshots of the illustrations in the film and picture of some rando holding up my poster illustration. I have one of the last remaining copies of this highly coveted poster. I am currently timesharing it out to a select list of people at a rate I cannot disclose in public. Please email me to apply for this highly exclusive offer. <img width="1862" height="1194" width_o="1862" height_o="1194" data-src="https://freight.cargo.site/t/original/i/b62f7a42caede9e9eb1e7c93da3dba6630c83dad7baa1d54a0caed414dcbad42/Screen-Shot-2019-11-16-at-3.25.20-PM.png" data-mid="54860494" border="0" src="https://freight.cargo.site/w/1000/i/b62f7a42caede9e9eb1e7c93da3dba6630c83dad7baa1d54a0caed414dcbad42/Screen-Shot-2019-11-16-at-3.25.20-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/937737ac8feb2528c9dc6f1fdd9b150a42f33c8cc5675b333e63d3026a881833/Drawing_01.png" data-mid="54860363" border="0" src="https://freight.cargo.site/w/1000/i/937737ac8feb2528c9dc6f1fdd9b150a42f33c8cc5675b333e63d3026a881833/Drawing_01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d69f9bdd32d94dc9a8e30878d36599d8e2434a1a6d368c2038116ab95bee4f65/Drawing_02.png" data-mid="54860364" border="0" src="https://freight.cargo.site/w/1000/i/d69f9bdd32d94dc9a8e30878d36599d8e2434a1a6d368c2038116ab95bee4f65/Drawing_02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7866b574c91b7baec0e3f3e101f97d59988c50a2ed8b738666dd8a5888afee4d/Drawing_07.png" data-mid="54860365" border="0" src="https://freight.cargo.site/w/1000/i/7866b574c91b7baec0e3f3e101f97d59988c50a2ed8b738666dd8a5888afee4d/Drawing_07.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64c9ba7c2a84bb3601e0f1d47cb3ac6708df7d70e8cc3c4eed0046ec856374cf/Drawing_08.png" data-mid="54860366" border="0" src="https://freight.cargo.site/w/1000/i/64c9ba7c2a84bb3601e0f1d47cb3ac6708df7d70e8cc3c4eed0046ec856374cf/Drawing_08.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d99ff86e777e939918f41003cf19fa52bb7b5bf5923538c499ade789d1da4bdd/Drawing_18.png" data-mid="54860367" border="0" src="https://freight.cargo.site/w/1000/i/d99ff86e777e939918f41003cf19fa52bb7b5bf5923538c499ade789d1da4bdd/Drawing_18.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a51a0dab73a5abc5b291048f130a50400b5137d292c33a9a90da5bddbca4d6e7/Drawing_19.png" data-mid="54860368" border="0" src="https://freight.cargo.site/w/1000/i/a51a0dab73a5abc5b291048f130a50400b5137d292c33a9a90da5bddbca4d6e7/Drawing_19.png" /> https://chen-liang.com/TROLLI Tue, 18 Jun 2019 14:37:59 +0000 chen liang book https://chen-liang.com/TROLLI TROLLI You know, the gummy worms. The insight into this campaign is simple. The only thing that makes young people want to buy candy more than watching a stop-motion troll go through a Cronenberg-esque body transformation is watching gummy worms eat off a stick hand and then sing about how they’re sorry about it. It’s true. Strategy ran the numbers.&nbsp; Trolli! It’s Trolli! <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c1ec5656b54e339719ffd2ca08ba7ed1013b5afca7c8d2b52a3130d2506f6bce/Cupboard-15---16-9--boomeranged---shot-11.gif" data-mid="44997832" border="0" src="https://freight.cargo.site/w/800/i/c1ec5656b54e339719ffd2ca08ba7ed1013b5afca7c8d2b52a3130d2506f6bce/Cupboard-15---16-9--boomeranged---shot-11.gif" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/121168e8a97d911b18da0dae85e1838ff24d9aceaf75982846d3d29cd039659a/Cupboard-15---4-5--boomeranged---endcard.gif" data-mid="44998032" border="0" src="https://freight.cargo.site/w/640/i/121168e8a97d911b18da0dae85e1838ff24d9aceaf75982846d3d29cd039659a/Cupboard-15---4-5--boomeranged---endcard.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/2dac8a2b113da5d4e7406c44e975fddadd6c1e55f593ef0108d06d1641d8c8ae/Trolli-Land-right---16-9----boom.gif" data-mid="44998253" border="0" src="https://freight.cargo.site/w/800/i/2dac8a2b113da5d4e7406c44e975fddadd6c1e55f593ef0108d06d1641d8c8ae/Trolli-Land-right---16-9----boom.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6710a3b167b650537a64e02de55db9c8251179b4902472ecbb7dff167a879b98/Worm-hand---16-9----boom.gif" data-mid="44998270" border="0" src="https://freight.cargo.site/w/800/i/6710a3b167b650537a64e02de55db9c8251179b4902472ecbb7dff167a879b98/Worm-hand---16-9----boom.gif" /> <img width="448" height="560" width_o="448" height_o="560" data-src="https://freight.cargo.site/t/original/i/037b5340135c86a07dd5297ebc43a7d544ff0b7e2c1f631eb01dbf6d5c908271/Worm-face---4-5----boom.gif" data-mid="44998698" border="0" src="https://freight.cargo.site/w/448/i/037b5340135c86a07dd5297ebc43a7d544ff0b7e2c1f631eb01dbf6d5c908271/Worm-face---4-5----boom.gif" /> <img width="480" height="600" width_o="480" height_o="600" data-src="https://freight.cargo.site/t/original/i/eed2bf29c1093c02bc41a1283697e5cce8a08df98c75b7e8421557e60a431ccf/Trolli-Land-left---4-5----boom.gif" data-mid="44998829" border="0" src="https://freight.cargo.site/w/480/i/eed2bf29c1093c02bc41a1283697e5cce8a08df98c75b7e8421557e60a431ccf/Trolli-Land-left---4-5----boom.gif" /> <img width="560" height="315" width_o="560" height_o="315" data-src="https://freight.cargo.site/t/original/i/a9dfeefd05755664cdb3feba991ca79e3796f7d565a9707917281805150c2ca6/Cupboard-15---16-9--boomeranged---shot-10.gif" data-mid="44998939" border="0" src="https://freight.cargo.site/w/560/i/a9dfeefd05755664cdb3feba991ca79e3796f7d565a9707917281805150c2ca6/Cupboard-15---16-9--boomeranged---shot-10.gif" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="742" height="308" width_o="742" height_o="308" data-src="https://freight.cargo.site/t/original/i/219ad810fde915e86029d326e344c37f2ddb83addb105233e3ebf4a1e94de7b3/eaten.gif" data-mid="64376091" border="0" data-scale="98" src="https://freight.cargo.site/w/742/i/219ad810fde915e86029d326e344c37f2ddb83addb105233e3ebf4a1e94de7b3/eaten.gif" /><img width="650" height="415" width_o="650" height_o="415" data-src="https://freight.cargo.site/t/original/i/7ed9eaf4eb1c4c82d85203bd27166a0cc58d432d9f4fcdbd94235d3752c14775/mirror.gif" data-mid="64376092" border="0" data-scale="94" src="https://freight.cargo.site/w/650/i/7ed9eaf4eb1c4c82d85203bd27166a0cc58d432d9f4fcdbd94235d3752c14775/mirror.gif" /> <img width="486" height="357" width_o="486" height_o="357" data-src="https://freight.cargo.site/t/original/i/e63a2bbc73c8ca7c463f9f429f235379f9f16815dea082832c35f516bb510911/screensaver.gif" data-mid="64376093" border="0" src="https://freight.cargo.site/w/486/i/e63a2bbc73c8ca7c463f9f429f235379f9f16815dea082832c35f516bb510911/screensaver.gif" /> <img width="559" height="359" width_o="559" height_o="359" data-src="https://freight.cargo.site/t/original/i/83147cd0102c649d4495a6f2f342a879bf850d9ba3efc55d19d3ecb05cbaa9c9/trolli-lamp.gif" data-mid="64376094" border="0" src="https://freight.cargo.site/w/559/i/83147cd0102c649d4495a6f2f342a879bf850d9ba3efc55d19d3ecb05cbaa9c9/trolli-lamp.gif" /> <img width="568" height="416" width_o="568" height_o="416" data-src="https://freight.cargo.site/t/original/i/e64ce394b21d07dc14bd447d590a5fd0810fa72271b3ff164d3f72b5af38c1ef/wormchart.gif" data-mid="64376098" border="0" data-scale="100" src="https://freight.cargo.site/w/568/i/e64ce394b21d07dc14bd447d590a5fd0810fa72271b3ff164d3f72b5af38c1ef/wormchart.gif" />&nbsp; https://chen-liang.com/She-Nose-Best Mon, 01 Oct 2018 00:34:43 +0000 chen liang book https://chen-liang.com/She-Nose-Best SHE NOSE BEST An Old Spice Campaign The greatest romance in this world is the one between a man and his Old Spice and the woman in his life telling him to use the Old Spice and the small carrier airplane with secret stashes of Old Spice under the seats.&nbsp; https://chen-liang.com/Montefiore Tue, 29 Jul 2025 19:21:53 +0000 chen liang book https://chen-liang.com/Montefiore Montefiore Health Systems Caring Makes MagicMontefiore Health Systems gave us a mission to spin a whimsical holiday tale about their new at-home healthcare services. So naturally, we brought an entire Chrismas village to life to tell the heartwarming story of an old man who’s able to do what he loves again. Directed by the wonderful Frederick Bond, winner of Cannes and Clio. https://chen-liang.com/S-Q-U-I-D Mon, 01 Oct 2018 02:35:23 +0000 chen liang book https://chen-liang.com/S-Q-U-I-D <img width="2887" height="1078" width_o="2887" height_o="1078" data-src="https://freight.cargo.site/t/original/i/0ce557a15e56d5abfafd88493b07e9c51baaa9dc59b2f988b5541d6180f71546/twitchheader.jpg" data-mid="25212148" border="0" src="https://freight.cargo.site/w/1000/i/0ce557a15e56d5abfafd88493b07e9c51baaa9dc59b2f988b5541d6180f71546/twitchheader.jpg" /> Growing up as a teen boy is hard and complicated task. As a brand that heralds manhood, we thought we’d make it easier on those guys by making an animatronic squid to uncomplicate adolescence and teach teenage boys how to become men. It’s charming, age-old coming-of-age tale completely live-streamed on Twitch. For three fateful days, teen boys all over the internet got a chance to control a tentacle on S.Q.U.I.D. and work together to guide it through normal tasks like asking a girl out, holding down a job, going to the prom.&nbsp; All the while, situations and actions could also be dictated by Twitch Chat, which lit up with our custom-made emotes.&nbsp; And with every bildungsroman, comes a happy ending as our Shared Quests Uniting Individual Dudes united not only young dudes, but the whole internet.&nbsp; <img width="1498" height="1182" width_o="1498" height_o="1182" data-src="https://freight.cargo.site/t/original/i/3d6a084da9990396d05047a181adc3a5a97e67c7960b5c81a3a433d964b13a33/Screen-Shot-2018-08-30-at-12.37.17-AM-copy.png" data-mid="25211782" border="0" src="https://freight.cargo.site/w/1000/i/3d6a084da9990396d05047a181adc3a5a97e67c7960b5c81a3a433d964b13a33/Screen-Shot-2018-08-30-at-12.37.17-AM-copy.png" /> <img width="1500" height="767" width_o="1500" height_o="767" data-src="https://freight.cargo.site/t/original/i/9015d5f3de1613ca4ac2d493fce44dbe9a964a72fca900ba404d1f1c71e69c54/rollingstone.png" data-mid="25211778" border="0" src="https://freight.cargo.site/w/1000/i/9015d5f3de1613ca4ac2d493fce44dbe9a964a72fca900ba404d1f1c71e69c54/rollingstone.png" /> <img width="1306" height="1060" width_o="1306" height_o="1060" data-src="https://freight.cargo.site/t/original/i/46fb114621adb331e26be686b413439435b0451d6de06cd0a61071603b8baf9e/Screen-Shot-2018-09-30-at-8.10.38-PM.png" data-mid="25211933" border="0" src="https://freight.cargo.site/w/1000/i/46fb114621adb331e26be686b413439435b0451d6de06cd0a61071603b8baf9e/Screen-Shot-2018-09-30-at-8.10.38-PM.png" /> https://chen-liang.com/FIAT-500e Tue, 29 Jul 2025 19:29:03 +0000 chen liang book https://chen-liang.com/FIAT-500e FIAT 500e&nbsp; A new all-electric car from an iconic Italian automaker deserves an iconic collaboration between two old friends: Spike Lee and Giancarlo Esposito, reuniting for the first time in 35 years since Do the Right Thing.&nbsp; The perfect vehicle for two icons.&nbsp; This campaign generated 700M impressions and 270M views, one of the most shared Fiat ads ever made.&nbsp; <img width="1688" height="1444" width_o="1688" height_o="1444" data-src="https://freight.cargo.site/t/original/i/a31e683da94bea74890911c8734930c113ee77c63db3ff4480791ee8d1cfa71a/Screenshot-2025-08-21-at-3.01.40-AM.png" data-mid="237274667" border="0" src="https://freight.cargo.site/w/1000/i/a31e683da94bea74890911c8734930c113ee77c63db3ff4480791ee8d1cfa71a/Screenshot-2025-08-21-at-3.01.40-AM.png" /> https://chen-liang.com/Drying-Times Mon, 01 Oct 2018 02:36:42 +0000 chen liang book https://chen-liang.com/Drying-Times DRYING TIMES&nbsp;If you have crippling phobia of any of the below you should definitely NOT watch this very funny campaign from start to finish:The lack of potatoes Overalls A father’s undying love for his son that will eventually lead him down a dark path of ruthless revenge A quick zoom The mere thought of microscopic people living in armpits and surviving off sweat that’s been eradicated by Old Spice. RadiosMultiple overalls in one sitting https://chen-liang.com/Unforsweatable Mon, 01 Oct 2018 03:59:26 +0000 chen liang book https://chen-liang.com/Unforsweatable Unforsweatable Isn’t it everyone’s life goal to build a few meters of uneven highway and a completely disfigured and unusable shower in the middle of the Californian desert in order to sell bodywash? &nbsp; Some call us crazy, but I’d like to think we’re just dreamers.“The future belongs to those who believe in the beauty of their dreams.” &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; - Eleanor Roosevelt &nbsp; https://chen-liang.com/Cash-App Tue, 29 Jul 2025 19:27:26 +0000 chen liang book https://chen-liang.com/Cash-App Cash App 💸&nbsp; Cash App tasked us with coming up with a campaign that fully communicated their entire suite of features that came with their Cash App card.&nbsp;So the solution was obvious to us: create a bunch of weird ads featuring pneumatic tubes, skeletons, and a man and his ghost sensei in a relatable struggle with a giant hamburger monster.&nbsp; This was definitely not the result of my own personal obsession with pneumatic tubes and mission to get them on screens everywhere.&nbsp; https://chen-liang.com/Cash-App-Banking Tue, 29 Jul 2025 19:26:25 +0000 chen liang book https://chen-liang.com/Cash-App-Banking Cash App Banking&nbsp; Cash App’s first foray into full-on banking, gets weird and relatable.Nothing’s more relatable than constantly having introspective thoughts/wonderings/panic attacks about your own personal finances, so to introduce Cash App Banking to the world, we created a series of spots that give a voice to those innermost financial jump scares.&nbsp;