Growing up as a teen boy is hard and complicated task.
As a brand that heralds manhood, we thought we’d make it easier on those guys by making an animatronic squid to uncomplicate adolescence and teach teenage boys how to become men.

It’s charming, age-old coming-of-age tale completely live-streamed on Twitch.



For three fateful days, teen boys all over the internet got a chance to control a tentacle on S.Q.U.I.D. and work together to guide it through normal tasks like asking a girl out, holding down a job, going to the prom. 

All the while, situations and actions could also be dictated by Twitch Chat, which lit up with our custom-made emotes. 


And with every bildungsroman, comes a happy ending as our Shared Quests Uniting Individual Dudes united not only young dudes, but the whole internet.