is a freelance writer and art director based in Portland, Oregon.
TROLLI
You know, the gummy worms.
The insight into this campaign is simple.
The only thing that makes young people want to buy candy more than watching a stop-motion troll go through a Cronenberg-esque body transformation is watching gummy worms eat off a stick hand and then sing about how they’re sorry about it. It’s true. Strategy ran the numbers.
Trolli! It’s Trolli!
2019
The only thing that makes young people want to buy candy more than watching a stop-motion troll go through a Cronenberg-esque body transformation is watching gummy worms eat off a stick hand and then sing about how they’re sorry about it. It’s true. Strategy ran the numbers.
Trolli! It’s Trolli!
2019
